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Maeving had U.S. warehousing, assembly, and service in place before its first bike landed

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Maeving had U.S. warehousing, assembly, and service in place before its first bike landed customer story

The short version

  • A U.S. launch without Maeving building warehouses or logistics hubs of its own.
  • No-box delivery: riders get bikes fully assembled, inspected, and ready for the road.
  • U.S. warehousing, final assembly of semi-knocked-down bikes, and A/B kit handling, set up before launch.

Services used

  • Manufacturing
  • Logistics

Maeving builds retro-styled electric motorcycles in Britain, with batteries the rider can swap. Augustin Brajeux, Maeving’s US General Manager, is bringing the bikes to the U.S. Before the first bike sold, Maeving needed three things: somewhere to store and finish the bikes, a way to deliver them ready to ride, and people to service them. It did not want to build any of that itself.

Maeving launched region by region. Providers in the network handle U.S. warehousing, final assembly of semi-knocked-down bikes, and last-mile no-box delivery, and service coverage was in place before the first bike arrived.

"This partnership has been instrumental for Maeving as we bring our Built in Britain electric motorcycles to the U.S."
Augustin Brajeux, US General Manager, Maeving

What the network did for Maeving

  • East Coast from day one

    Maeving was operational on the East Coast from the first day, without warehouses or logistics hubs of its own.

  • No-box delivery

    Bikes reach riders fully assembled, inspected, and ready to ride.

  • Service

    Service providers in the network handle maintenance and support for Maeving riders.